Article: 19560701002

Title: Playbill

19560701002
00001032
200050_19560701_001032.xml
Playbill
0032-1478
Playboy
HMH Publishing Co., Inc.
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article
More Than A Million Copies of Playboy are now being printed every month. We mention this just in case you missed our modest announcement of the fact on last month's cover. It's a big, round, fat, healthy hunk of number, that million, and we're proud of it. Pardonably so, we think, because we've only been publishing playboy a bit over 21/2 years and it is now the largest selling quality priced (50c or over) men's magazine in America.
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More Than A Million Copies of Playboy are now being printed every month. We mention this just in case you missed our modest announcement of the fact on last month's cover. It's a big, round, fat, healthy hunk of number, that million, and we're proud of it. Pardonably so, we think, because we've only been publishing playboy a bit over 21/2 years and it is now the largest selling quality priced (50c or over) men's magazine in America.

PLAYBOY'S popularity is personally gratifying and proves, we feel, that we were right in pinning our faith and our efforts on the sophisticated, metropolitan male who wanted a magazine of entertainment all his own. We've recently raised our editorial rates, making them the highest in the field, to assure you even better fiction, articles, cartoons, photographs and features every month. In addition, we're increasing our staff, to make PLAYBOY even better than just better: A. C. Spectorsky, author of the best-seller, The Exurbanitcs, and Senior Editor with NBC-TV, has joined playboy as Assistant to the Publisher; Spectorsky has previously served as Editor-in-Chief of Park East magazine, Managing Editor of Living for Young Homemakers, Director of Editorial and Advertising Promotion of Charm, Associate Eastern Story Editor of Twentieth Century-Fox and Literary Editor of the Chicago Sun. And Norman S. Weiser, former publisher of Down Beat, will add impetus and authority to our coverage of all aspects of the jazz world.

With such goings on, you may be assured that the issues ahead will be most entertaining. Meanwhile, the copy you hold in your hands will give you more than a little playboy pleasure.

Ending forever the bit about Beauty vs. Brains, a dish named Alice Denham proves that the two qualities are by no means incompatible: her distinctive work of fiction, The Deal, leads off the issue, and the writer herself occupies the famous triple-page fold-out spot as a pillow-fighting Miss July.

Top novelist Alberto (A Woman of Rome) Moravia is on hand with a new tale, The Truckdriver; sly satirist Robert (ZipGun Boys) Turner is back with The Catcher in the Wry, a devastating takeoff on J. D. Salinger; famed fantasist Anthony Boucher (he's also editor of the elephantitled publication, The Magazine of Fantasy and Science-Fiction) tells a story, Nellthu by name, that is both short and sweet.

Lithe, raven-haired Maria English, the seductive gun-moll of White Nightmare (a shoot-'em-up which should be hitting the silver screen right about now), has posed in the almost-altogether for the very last time, and our cameraman was there to record the historic event in full color for this issue. Another lissome brunette is that French pièce de non-résistance, cartoon coquette Clementine, who goes on vacation this month, and her exploits also receive the full color treatment.

If you're a jazz addict, you're probably familiar with The Newport Jazz Festival, but you may have wondered how this annual musicale became the most for cool cats and moldy figs alike, and George Wein (the fellow who started it all) is here to tell you all about it.

Whether you spell it Chekhov, Che-hov, Tchekhov or Tchehov (our Research Department insists they're all correct), you wind up with a name that sounds like a half-stiffed sneeze and a writer who was one of the real giants of literature. Famed for his moody stones and moodier plays, the giant in question was also the author of some little known comic tales, many of which he wrote in his carefree youth under yet a fifth name, Antosha Chekhonte. One of these bits of pscudonymed jollity, The Woman in the Case, appeared in a Russian magazine called Oskolki back in 1886, but has never been translated into English until quite recently, playboy is pleased to be the first magazine to publish, as its Ribald Classic for July, the only existing English translation of The Woman in the Case by Anton Pavlovich Chekhov-Chehov – Tchekhov – Tchehov – Chekhonte (gesundheit).

Chekhov

Denham

Wein

Moravia

Spectorsky

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