Q. Why is the Wilkinson Sword® Ultra GlideTM strip blue? A. So Gifiette Atra®users can quickly identify the razor they prefer.
In a recent study we asked hundreds of Gillette Atra and Atra Plus® razor users to try our Wilkinson Sword Ultra Glide razor with the incredibly smooth Ultra Glide strip. They did. And more of them liked it better than the Gillette razor they were using. Fortunately, it's easy to tell the difference between our Wilkinson Sword Ultra Glide razor and other razors with ordinary white lubricating strips. Our strip is blue. That should make it simple for you to choose the razor we're sure you'll prefer. Ultra Glide from Wilkinson Sword. WILKINSON
The Smoothest Shave Known to Man.